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This domain had the following in the web page, "The Geneva Lake Dark Sky Initiative is a broad-based community movement committed to raising awareness about light pollution in the Geneva Lake area." Our analyzers observed that the web site stated " WHAT IS THE DARK SKY INITIATIVE? Star Party At Yerkes Obsevatory in Williams Bay." The Website also stated " Check out our Outdoor Lighting information page HERE. Light Pollution Diminishes Our Heritage. Light Pollution Can Make You Less Safe. Light Pollution Wastes Energy and Money. New Moon - A Great Night To Look At The Stars." The website's header had Dark Sky as the most important keyword. It was followed by Dark, Lake, and Geneva which isn't as highly ranked as Dark Sky. The next words the site uses is Geneva Lake. Lake Geneva was also included and will not be understood by search engines.